Spokane Sellers Beware: Why Lead Services Like Clever and FastExpert Might Be Costing You Money

If you're thinking about selling your home in Spokane, there's something you need to know before hiring a realtor. Companies like Clever, FastExpert, and others advertise themselves as platforms that connect you with top agents—but in reality, they’re lead sellers, not real estate experts. Their primary goal isn't to help you find the best agent—it’s to sell your contact information to whoever is willing to pay for it.

How These Lead Services Actually Work

Here’s what happens behind the scenes: you input your details on one of these websites, expecting to be matched with a qualified agent. But what’s really happening is your information is being sold to multiple agents who have paid to be part of the system. Those agents compete for your listing—not based on skill or experience—but on how much they’re willing to split with the company.

The best agents don’t need to buy leads. They build their business through results, referrals, and relationships. So when you rely on one of these platforms, you’re often matched with whoever pays—not necessarily who’s best equipped to sell your home.

How to Find the Best Realtor in Spokane

Finding a great agent doesn’t need to be a gamble. Here’s how to identify someone who will actually deliver results:

1. Ask About Spokane-Specific Experience

Look for agents who actively work in the Spokane market. Ask how many homes they’ve sold in the area over the past year. A realtor who understands local trends, neighborhoods, and buyer behavior will be able to price, market, and sell your home far more effectively.

2. Evaluate Their Pricing Strategy

A top-tier agent won’t just agree with the number you want—they’ll back it up with sold data from similar properties. They’ll explain how pricing affects buyer interest and how to position your home to maximize value without letting it sit on the market.

3. Review Their Marketing Plan

Ask what kind of marketing your home will receive. Professional photography, video tours, social media campaigns, email outreach, and staging advice should all be included. If the plan sounds vague or cookie-cutter, keep looking.

4. Check Their Negotiation Track Record

A strong agent doesn’t just bring in buyers—they protect your financial interests. Ask for examples of how they’ve negotiated higher prices, better terms, or navigated challenging offers. Their answer will tell you a lot about how they’ll advocate for you.

5. Interview Multiple Agents

Don’t go with the first agent you meet—talk to a few and compare. Look at their recent sales, online reviews, and how clearly they communicate their process. Trust your instincts. If they’re vague or evasive, it’s a red flag.

Questions to Ask When Interviewing a Spokane Realtor

• How many homes have you sold in Spokane in the last 12 months?

• What types of homes or neighborhoods do you specialize in?

• What’s your full marketing plan for my home?

• How do you determine the right price?

• Can you share an example of a tough negotiation and how you handled it?

Red Flags to Avoid

1. Agents Who Overpromise

Be cautious of agents who quote an unrealistically high price just to win your listing. These agents often push for price reductions later when the home doesn’t sell.

2. Agents Without Local Expertise

Someone who doesn’t live in or regularly work in Spokane likely doesn’t understand the local housing market. You need someone who’s boots-on-the-ground and plugged into what’s happening now.

3. Discount Agents Who Don’t Invest in Marketing

Lower commission might seem appealing, but if they’re cutting corners on marketing, your home will sit longer and likely sell for less. You get what you pay for.

Final Thoughts

Selling your home in Spokane is one of the biggest financial decisions you’ll make. Don’t leave it to chance—or to a lead platform that’s just selling your contact info. Take the time to vet agents, ask the right questions, and choose someone who has the expertise, experience, and commitment to get you the best possible result.

The right realtor will know the Spokane market inside and out, create a customized strategy, and fight to protect your equity every step of the way. That’s who you want on your side.