The Frenzy Is Over But Buyer Demand Remains Strong

by Haydn Halsted

In the ever-evolving housing market, 2023 has brought about significant changes, but homebuyer activity remains surprisingly strong. Despite a slowdown from the previous year's record-breaking surge, buyers are actively touring properties, reflecting a gradual return to a more balanced real estate landscape.

 

Understanding Seasonality in Real Estate

To grasp the current situation better, let's examine the concept of seasonality in real estate. In previous normal years (depicted in gray), buyer activity typically peaked during the first half of each year, coinciding with the popular homebuying season in the spring, before gradually tapering off towards year-end.

The onset of the pandemic in 2020 (shown in blue) disrupted this pattern, leading to uncertainty in the market. Subsequently, we entered the "unicorn" years of housing (in pink), marked by historically low mortgage rates and soaring buyer demand. Even during this extraordinary period, seasonal trends persisted, albeit at much higher levels.

 

The Present Scenario

Now, in 2023, while buyer traffic has decreased from the previous month and the peak experienced during the "unicorn" years, it is essential to recognize that this is not a dramatic decline in demand. Rather, it signifies a gradual return to a more normalized seasonality. As the ShowingTime report explains:

"Showing traffic declined about 10% in May... This follows a typical seasonal pattern – disrupted by the pandemic but now beginning to return."

Zooming in on May data from the last five years further emphasizes the continued strength of buyer demand.

 

What This Means for Homeowners

Homeowners should take note that buyers are still actively searching for properties. In comparison to May 2022, when higher mortgage rates led to a momentary slowdown, and even the last normal years, buyer activity remains resilient today. It's essential to recognize that this activity could be even higher if not for the limited supply of homes for sale. As noted by U.S. News:

“Housing markets have cooled slightly, but demand hasn’t disappeared, and in many places remains strong largely due to the shortage of homes on the market.”

 

Seizing the Opportunity

The current market conditions present an opportune moment for homeowners considering selling their properties. With eager buyers actively looking, connecting with a real estate agent can help you navigate the selling process and get your property in front of potential buyers.

 

While the housing market may have adjusted from the "unicorn" years, buyer demand remains robust. Homeowners should stay proactive and make the most of this favorable time to sell their homes. By connecting with a trusted real estate agent, you can capitalize on the strong buyer activity and secure a successful sale in today's dynamic market.

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Haydn Halsted

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